Scenario
Scenario
1. An accountant sits at her desk,feeling overwhelmed by paperwork.
1. An accountant sits at her desk,feeling overwhelmed by paperwork.
How to use on landing page:
How to use on landing page:
Place this emotion and situation in the hero section.Show understanding and give as much information as possible in the hero, without overwhelming the user.
Place this emotion and situation in the hero section.Show understanding and give as much information as possible in the hero, without overwhelming the user.
2.She visits from social media, worried about data safety.
2.She visits from social media, worried about data safety.
How to use on landing page:
How to use on landing page:
Hero must reassure immediately: uploading files is safe and secure. Address her skepticism about AI and privacy right away.
Hero must reassure immediately: uploading files is safe and secure. Address her skepticism about AI and privacy right away.
3.She doesn’t want AI to generate reports or statements for her.
3.She doesn’t want AI to generate reports or statements for her.
How to use on landing page:
How to use on landing page:
Hero should clearly state: the tool only visualizes documents. Emphasize her expertise and control, not automation or AI writing.
Hero should clearly state: the tool only visualizes documents. Emphasize her expertise and control,
not automation or
AI writing.
4.She scrolls for more, looking for real advantages and facts.
4.She scrolls for more, looking for real advantages and facts.
How to use on landing page:
How to use on landing page:
Show all the ways the tool helps her work, not replaces her. Focus on benefits, clarity.
Show all the ways the tool helps her work, not replaces her. Focus on benefits, clarity.
5.She wants clear pricing, as AI costs make her uncertain.
5.She wants clear pricing, as AI costs make her uncertain.
How to use on landing page:
How to use on landing page:
Show the top-up system and affordable operations up front. Make transparent pricing easy to find and understand instantly.
Show the top-up system and affordable operations up front. Make transparent pricing easy to find and understand instantly.
6.She needs fast answers to her own specific questions now.
6.She needs fast answers to her own specific questions now.
How to use on landing page:
How to use on landing page:
She can quickly get help and clear up doubts with instant chat or FAQ support available on the page.
She can quickly get help and clear up doubts with instant chat or FAQ support available on the page.
7.She sees the onboarding button in the navigation and clicks to start.
7.She sees the onboarding button in the navigation and clicks to start.
How to use on landing page:
How to use on landing page:
The button is always clear and visible, making it easy and welcoming to begin—never overwhelming.
The button is always clear and visible, making it easy and welcoming to begin—never overwhelming.