Appropriately Presented Product Price on Landing Page
Appropriately Presented Product Price on Landing Page
So, first of all, I would like to write something obvious—the prices on the landing page are best presented in the form of packages. It sounds like something we all know, always use, and copy, and that is indeed true, but what if the user has to choose, let’s say, from 8 packages, or what if your pricing packages are very non-standard? What if it’s hard to present all the information because the tool is complicated for new users? The answer is simple: yes, it’s best to present pricing packages because that’s what users are most interested in in this section—you can, of course, present information about how the tool works, but condensed in a smart way. I will now present, as an example, why this standard of presenting pricing is the proper standard. So, there is a certain landing page for online businesses to manage finances, which, based on the data, is doing quite well—over 50% of users do not leave this page after entering it. But let’s be honest, this percentage could be better, so I dug into the data.
So, first of all, I would like to write something obvious—the prices on the landing page are best presented in the form of packages. It sounds like something we all know, always use, and copy, and that is indeed true, but what if the user has to choose, let’s say, from 8 packages, or what if your pricing packages are very non-standard? What if it’s hard to present all the information because the tool is complicated for new users? The answer is simple: yes, it’s best to present pricing packages because that’s what users are most interested in in this section—you can, of course, present information about how the tool works, but condensed in a smart way. I will now present, as an example, why this standard of presenting pricing is the proper standard. So, there is a certain landing page for online businesses to manage finances, which, based on the data, is doing quite well—over 50% of users do not leave this page after entering it. But let’s be honest, this percentage could be better, so I dug into the data.
Well, users enter in huge numbers into the subpage of this tool where you can check subscription packages, which means that evidently, on the landing page, users are not getting enough information about pricing.
Well, users enter in huge numbers into the subpage of this tool where you can check subscription packages, which means that evidently, on the landing page, users are not getting enough information about pricing.
If you look at this landing page, the information about the importance of pricing appears already in the hero section, the section itself appears as the second after scrolling, is long, non-standard, and with a lot of information.
I’ll be honest—reviewing this section, I didn’t fully understand how the section works, and as for the price, I learned very little, either I have to calculate the data they gave me or move a slider. The section is just too long and overcomplicated. Probably this section is the reason for the worse performance of the landing page.
Well, what is the conclusion from this short mini case study? Simple. The standard of presenting pricing in packages with condensed information on the landing page didn’t come from nowhere—if you have more packages, you can, for example, use the option to expand, but smartly present the most important packages right away.
If you would like to buy one of my packages, which you can find in the pricing section on this page, contact me on Linkedin. Have a nice day or evening, depending on when you’re reading this.
If you look at this landing page, the information about the importance of pricing appears already in the hero section, the section itself appears as the second after scrolling, is long, non-standard, and with a lot of information.
I’ll be honest—reviewing this section, I didn’t fully understand how the section works, and as for the price, I learned very little, either I have to calculate the data they gave me or move a slider. The section is just too long and overcomplicated. Probably this section is the reason for the worse performance of the landing page.
Well, what is the conclusion from this short mini case study? Simple. The standard of presenting pricing in packages with condensed information on the landing page didn’t come from nowhere—if you have more packages, you can, for example, use the option to expand, but smartly present the most important packages right away.
If you would like to buy one of my packages, which you can find in the pricing section on this page, contact me on Linkedin. Have a nice day or evening, depending on when you’re reading this.